You've heard of TikTok but still think it's a platform for kids? We will show you how TikTok has developed over the years and what enormous potential TikTok Ads have, especially for online stores.
- +€15 million ad budget per year
- Only eCommerce
- +300 customers
- Only Performance Marketing
Scale Online Shop Now
33 Reviews
80 ratings
17 reviews
33 Reviews
80 ratings
17 reviews
Already more than 300+ satisfied customers
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TikTok Ads - the opportunity for e-commerce
TikTok is a mostly underestimated channel for online stores, right now CPM prices are still very cheap.
TikTok is the fastest growing social media platform in the world. TikTok has become known for crazy videos and challenges that encourage people to participate. The app, which is free to use, immediately offers countless experiences in video form after logging in or opening.
What makes it special is the length of the videos: They are 15-second short videos. Meanwhile, longer videos are possible, which may have a duration of 3 minutes. However, the short videos are still the focus.
The videos are often funny, surprising, and encourage people to share and remember them. Unlike Instagram, which has a stronger focus on images, TikTok is always about moving images.
TikTok offers huge potential, but also makes demands on users. Only with the suitably designed short videos, which are maximum 15 seconds long, you will reach your goal. Our goal with your TikTok advertising is to get users to watch the video. The users' swiping on TikTok Ads can be effectively prevented with the right tricks.
One thing is for sure: TikTok marketing has high requirements. You need crisp, creative content that's tailored to your target audience. To place ads with full impact, you need to empathize with your target audience. As a TikTok agency, we do that for you, so you have even more time for what's important.
- Fast growing platform
- Broad audience
- Favorable CPM
- Popular network
- Huge potential
Start TikTok Ads now
Over 300+ customers trust Twist&Schirm
What are you waiting for? Become a satisfied customer too and scale your online store with the support of Twist&Schirm.
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Case studies of successful clients
We are known for above-average results and our renowned clients appreciate that.
Fruit eCommerce
"A particular challenge for the market leader for tropical fruit is to maintain demand at a high level throughout Europe while the marginal advertising costs of Google & Meta Ads are rising. Due to the margins as a retailer, a constantly high ROAS is also required. Due to the perishable goods and the fragile supply chains, reliable sales planning through the ads is also necessary."
Simon Lahdo
supervising key account manager
345%
Increase in Revenue
4.300
Sales generated
F&B eCommerce
"As a well-known personal brand for delicatessen, the online store has a monthly number of visitors in the mid 6-digit range, but with a lower purchase intention than is usual in the industry. The aim was to translate this traffic into sales in the best possible way."
Lukas Schirmer
supervising account manager
714 000€
Generated revenue
1137%
ROI
Play Video
Textile eCommerce
"Revenue in the 1st quarter of cooperation exceeded the sales of the 3 previous quarters combined by more than 400%. 80% of our sales come through T&S, thank you very much for that! Twist&Schirm simply knows what matters.
Mike Herrling
Owner
80%
Our ad revenue / total revenue
Play Video
Quick Commerce App
"As an app-based online store, GoTiger has a different user journey than many of its competitors. The app download is advertised first, then the purchase in the app, then the repurchase. An additional special feature is the geographical limitation to major cities. In addition to Google Ads & Meta Ads, the advertising channel is also TikTok Ads."
Moritz Fritzen
CMO
60.000
App Downloads
3,20€
TikTok CPM
Streaming Yoga Videos & More
"We were very excited to work with Twist & Schirm to launch Gaia.com paid media campaigns in the DACH market. They have in-depth knowledge of the Google platform, and the team was responsive and a pleasure to work with!Michal Lebowitsch"
Michal Lebovich
VP Content Ops
400.000$
Market Entry Ad Spend
Luxury, Lifestyle & More
"I am thrilled with the results Twist & Schirm has achieved with us as a Newstarter on Google Ads. Our conversions have increased by 147 and our average basket value has increased by 40%.I can only recommend Twist & Schirm GmbH to anyone who wants to increase their online presence and sales.Esszett Trading GmbH is a company that specializes in trading products. The company stands for quality and professionalism when buying and selling goods."
Steven Ruzic
Managing Director
136€
AOV
40%
Uplift of the AOV
Multishop Holding
"I am absolutely impressed by the results that Twist & Schirm GmbH has achieved through our collaboration.Our stores were able to generate a turnover of €557,189.93 and record a growth of 143.86%. The ROAS has increased by 30% and we even had a record quarter in Q3 2022. I am grateful for the professional support and commitment of H4G GmbH and can only recommend the company to anyone who wants to increase their online presence and sales."
Nils Bluhm
Managing Director
557.189,93€
More turnover
143,86 %
Growth
BMW Motorcycle Shop
"I am incredibly impressed with the results that Twist & Schirm has achieved. Our online presence has greatly improved and we have seen a significant increase in sales. Twist & Schirm GmbH has helped us achieve our goals and I highly recommend the company to anyone looking to increase their online presence and sales."We specialize in the production and distribution of high-quality motorcycle parts. Siebenrock stands for quality and passion in the motorcycle industry"
Harriet Siebenrock
Managing Director
12,65
ROAS
368,00
Conversions generated
Beauty online store
"Currently Meta Ads (Instagram & Facebook) and Google Ads are used as advertising channels, Google records a total of 187 conversions with a total value of 38048 €.To further increase sales and improve the conversion rate, a comprehensive analysis of the advertising campaigns should be carried out to find out which channels are most effective and where there is potential for improvement. In addition, other advertising channels, such as YouTube or Pinterest, could be considered to increase the visibility of the online store."
Julie Snape
Chief Marketing Officer
€71,442.99
More revenue
+13.66%
YoY Growth
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Bespoke Case Studies
- We have served hundreds of clients with various challenges, small advertising budgets, as well as >1.000.000 $. To have representative case studies for every budget & challenge here is possible to a limited extend. Tell us about your budget & challenge and our experts will send you the most fitting references.
Request now (no commitment)
We are different thantraditional agencies
T&S is not a classic marketing agency! We are the absolute experts for performance marketing in eCommerce.
Traditional marketing agencies
- Too many services and industries
- No focus
- Success depends too much on the expertise of the operating media buyer
- Founder has good personal brand, your ads are then run by the intern / junior
- High structural costs that are passed on to the client: nice office, etc.
VS
T&S as a partner
VS
- Full focus
- Only eCommerce
- Only Performance Marketing
- Always 1 senior media buyer + 1 key account manager in the lead
- Ex-Google-Ads / Ex-Meta-Ads employees
- Cross audits: we book external experts so you don't have to
Over 25 experts for your success
At Twist & Schirm, more than 25 experts work on your online store success. Performance marketing managers, e-mail marketing experts and UGC creators are at work for our customers every day.
Content
Lukas SchirmerHead of Growth | Founder
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Simon LahdoHead of Marketing | E-Comm Expert
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Marcel G.TeamLead Meta & TikTok | X-Facebook
Content
Lukas R.Senior Media Buyer | Meta {FB&IG)
Content
Jonas N.E-Comm Consultant
Content
Julian R.E-Comm Consultant | US-Market
Content
Oliver D.TeamLead - Google Ads & YouTube | X-Google
Content
Alonso A.Senior Media Buyer Google Ads & YouTube | X-Google
Content
Carinna H.Senior Media Buyer Google Ads & Bing | X-Google
Content
Jacques S.Senior Media Buyer Google Ads & E-Learning | X-Google
Content
Hubert W.Videocutter | Videos & Creatives
Content
Laura N.UGC Creator | Social Media & UGC
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Julia H.UGC Creator | Social Media & UGC
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Lisa T.UGC Creator | Social Media & UGC
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Nicola S.UGC Creator | Social Media & UGC
Content
Jan W.UGC Creator | Social Media & UGC
Content
Maximilian B.Meta Specialist | EMEA & DACH
Content
Leon o.E-Comm Consultant | US-Market
Content
Lukas W.E-Comm Consultant | Fitness & Sales
Content
Daniel S.Senior Klaviyo Expert | Retention
Content
Nick S.Senior SEO & CRO Expert | Shopify & Co
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Andreas B.---
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Nicola G.---
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Chris W.---
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Johannes K.---
Our latest YouTube videos
We regularly publish expert content and case studies on YouTube, take a look now and see our expertise for yourself!
How towork with us
We would be glad to convince you of our experience in eCommerce in a free audit of your ad accounts. Register now!
01
Fill out contact form
You fill out the contact form on our website (takes only 2 minutes). Just click one of the buttons.
02
Get a free audit of your ad accounts
In a free audit with one of our account managers, we analyze your current situation and create an individual strategy for your store.
03
Implement ad strategy
After we have made you a proposal and you have signed, we start implementing and optimizing the campaigns for even more growth.
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01
Fill out contact form
You fill out the contact form on our website (takes only 2 minutes). Just click one of the buttons.
02
Get a free audit of your ad accounts
In a free audit with one of our account managers, we analyze your current situation and create an individual strategy for your store.
03
Implement ad strategy
After we have made you a proposal and you have signed, we start implementing and optimizing the campaigns for even more growth.
Scale your online store with T&S now
In a free ad account audit, we analyze your initial situation and create an individual strategy with the most promising ad channel for your eCommerce business
Book free audit
FAQs to our TikTok Ads agency
We will also be happy to answer any questions you may have about us as a TikTok Ads agency in a free consultation with our account manager.
What are the advertising formats on TikTok?
First and foremost, you only make videos on TikTok. This is not about banners or images, videos are in demand here. Of course, there are still different advertising formats.
Hashtag campaigns
Hashtag campaigns that directly encourage users to participate are very popular. After all, that's what TikTok is for.
Brand Takeover Show
So-called brand takeover ads appear for 3 to 5 seconds as a full-screen display after opening the app. The ads are very popular to draw attention to your brand.
In-Feed Native Videos
However, there are also classic in-feed native videos that are played out very frequently. These are basically normal advertising videos, but they correspond to the TikTok style and thus appear natural.
User Generated Content
User-generated content is now considered the "holy grail" of content creation in the entire social media sector. As the name implies, the content is created by the user himself. Something better can hardly happen to an advertising company, because the content creation is virtually free, 100% authentic and with the right management it spreads like wildfire. The problem what many questions:
How do you get users to create content for you?
This is one of our biggest specialties by creating a UGC Creator Base. Through our many years of experience, we have a large number of active users here with whom we have developed & launched successful UGC campaigns.
Ideally, you will find out the ideal advertising format for you together with us as your TikTok Ads agency. After all, the many possibilities of the platform are far too good not to take full advantage of them.
What are your services as a TikTok agency?
Advertising at TikTok has to be learned - that's why we at the TikTok agency work almost around the clock on our favorite topic. The measurability of all ads is very important to us, because you want to know at the end what the individual campaigns have brought.
You can expect the following services from us:
● Precise target group research
● Professional ad and video creation
Listing of the successes with the help of our tracking
● Integration of tracking in the platform
● Cross-channel marketing across all channels
Of course, a comprehensive consultation in advance must not be missing. We love our work as a TikTok Ads agency and want to help you achieve the greatest possible success. To do this, we advise you, create content and adapt to the fast-moving world of TikTok. Only then is maximum success possible - and you become visible on the fast-growing platform.
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How do I recognize advantages of a TikTok agency?
TikTok is characterized by its high speed. Videos that strike a chord with users are particularly important here. They need to be the perfect length, creative, exciting and unusual. In short, you have to hang out in the app every day to keep up with the times.
This is where we can help as an experienced TikTok Ads agency. We recognized the importance of TikTok as a platform early on and have adjusted accordingly to these exact needs of advertising on the platform.
- Optimal exploitation of your opportunities through suitable advertisem*nts
- Knowledge around TikTok and the current trends
- User Generated Content Creator Base
- Measurability for all campaigns
- A lot of experience in the design & implementation of the campaigns
- Possibility to achieve even more together with other platforms
- Specific focus on TikTok to reach new users
100% focus on - Advertising for your online store to increase sales
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Why advertise on TikTok?
The time is perfect: with TikTok advertising you can reach a very wide audience. The huge potential is mainly explained by the strong growth of the platform. TikTok offers real addictive potential to the ever-growing community. You can reach your target audience in a modern, innovative way through TikTok Ads.
And: TikTok Ads are still cheap! Not all companies have jumped on the bandwagon yet - you can get ahead of your competition and achieve high reach with TikTok Marketing!
The entertaining videos invite you to discover. Properly targeted, your target group gets to know you in a whole new way. The brand becomes better known, you are remembered. TikTok Ads represent the new generation of social media advertising. The potential is huge, you just need to seize it.
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How has TikTok evolved?
After TikTok as a platform initially appealed primarily to a very young target group, an older target group is now also increasingly using the video platform. The average age is 23 and the number of active users continues to rise. As early as September 2021, the number of users worldwide was over 1 billion. In 2022, there is talk of 1.5 billion users, although the official figures are still pending.
A good half of the Chinese app's users are still in China. But the numbers in other countries keep rising. It is the app that is downloaded most frequently worldwide. Users stay on the app for a long time and watch numerous videos a day.
The app has quickly become a serious competitor for Instagram. This is also shown by the fact that TikTok is the only globally successful social media platform that does not originate from the USA. When making this statement, however, it should be borne in mind that TikTok bought the app Musical.ly at the time and was only able to really boost its growth in this way.
One thing can be said for sure: Today, TikTok is everything, but certainly not just a platform for children - you should seize this opportunity now and Twist & Schirm will be happy to help you with plenty of experience in this field.
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