How to Sell on TikTok (2024)

Table of contents

1. Set up a TikTok Business Account and a TikTok Shop2. Showcase your products with captivating content3. Use TikTok Ads4. Leverage influencers and user-generated content5. Connect with shoppers and provide customer supportBuild a social commerce strategy on TikTok

TikTok is a vast social media networkthat’s projected to reach over 100 million users in the United States by 2025. The platform is known for its short-form videos that are recommended based on what users like, watch, and follow, and TikTok’s algorithm-powered ability to serve up content users want to see has helped make it massively popular.

The social media platform’s popularity, especially among younger people, is poised to grow in the years to come, particularly as Gen Z uses TikTok as a search engine to do everything from finding new restaurants to discovering new products.

TikTok isa smart place for your business to be and can help open the door to a new and younger customer base. Here are five tips for success when selling on TikTok.

Sell anywhere. Get paid anytime.

See how -/^

1. Set up a TikTok Business Account and a TikTok Shop

TikTok Business accounts and TikTok Shops are cornerstones for selling on the platform. Here’s how they work and how to set them up.

TikTok Business Account

Business accounts are public profiles that allow businesses to use TikTok marketing tools. TikTok encourages businesses to think of their business account as a “home base” to build connections and share content. Having a business account enables you to access analytics on performance and audience data, a 500,000+ piece commercial music library, post scheduling, a business suite for your support needs, and a business creative hub offering guidance on content creation.

To create a business account, set up a personal account and then edit your settings by clicking Manage Account. From there you can switch to a Pro Account, choose Business or Creator, then pick a category for your business. To complete setup, add a link to your website or online store and an email address where customers can reach you — both of which are directly shown on your profile and are essential to driving commerce through the app.

With setup complete, you can start posting content. How-tos, funny videos, informational or educational content, and videos based on trending hashtags or challenges tend to perform well on the platform. Everything you post should align with the values and image of your brand.

TikTok Shop

TikTok Shops enable you to display and sell products directly on TikTok through in-feed videos, LIVEs, and the product showcase tab. Available in a growing number of markets, TikTok Shops facilitate direct, end-to-end eCommerceon TikTok — from product discovery and product detail pages to shipping, billing, purchases, and returns.

To set up a TikTok Shop, you must upload a number of business documents and wait one to two days to be approved before adding products and linking your bank account. From there you can manage your shop, inventory, orders, promotions, creator partnerships, and customer service.

Another avenue for showcasing your products is a TikTok Storefront. With a TikTok Storefront, you can create a product catalog through your business account but direct users to check out on your app or eCommerce site.

2. Showcase your products with captivating content

According to TikTok, soft-sell videos typically appeal to viewers more than hard-sell videos. Tag your videos with products from your catalog, but don’t overdo it as your audience may turn away from heavily commercialized content.

When you do want to showcase your products in a direct way, it’s smart to do so in ways that drive up their appeal — such as using good lighting, taking close-up shots, and ensuring that what’s in the background helps the product pop (like holding brightly colored products over contrasting backgrounds). Also, don’t forget that all TikTok videos automatically play with audio, so you’ll always want to include a voiceover, music, or audio clips.

LIVE Shopping Ads are another option that allow you to connect with TikTok viewers in real-time videos and share shoppable links to products and services while the content is streaming. By extending your reach on the platform, LIVE Shopping Ads can help shoppers discover your products and can be a useful tool for guiding customers through their purchasing journey. To create LIVE Shopping Ads, visit TikTok Ads Manager to create a new campaign and start your livestream from the Ads Manager.

3. Use TikTok Ads

TikTok offers a variety of advertising options, including In-Feed Ads, TopView (the position of the first ad a user sees when they open TikTok), Branded Hashtag challenges, and Branded Effects.

The platform also offers different advertising formats. Spark Ads is a TikTok ad format that allows you to boost your own organic posts or relevant content posted by creators, turning that content into In-Feed Ads or TopView content. Spark Ads can be helpful for creating ads that maintain an organic and authentic approach.

TikTok Promote is one of the more traditional advertising formats on the platform and is one of the easiest ways to generate more video views, website visits, and followers. TikTok Promote allows you to amplify any organic TikTok video by turning that video into an ad and offers insights into how your video performed when your Promote campaign finished. To use TikTok Promote, select a video that you want to promote and choose the goal, budget, and timeframe for the campaign.

4. Leverage influencers and user-generated content

Since half of Gen Z internet users in the U.S. agree that social networks are important information sources for shopping decisions, expanding your TikTok presence to include influencer- and user-generated content can authenticate your brand and grow your audience.

Partnering with influencers — or creators, as TikTok calls them — helps expand your reach and feature your brand in new kinds of content, which can keepyour brand top-of-mind for new and different audiences. You can request access to TikTok’s Creator Marketplace to make finding and collaborating with influencers easy by filtering its creator catalog for topics, location, reach, and more.

If you’re looking to repost user-generated content to build your brand awareness and audience, start by finding content that aligns with your brand using hashtags or search. When you come across product reviews or other brand mentions using hashtags, reach out to the account owners for permission to repost.

5. Connect with shoppers and provide customer support

Your business account and TikTok Shop are powerful tools not only for posting and reposting content, but also for building meaningful relationships with your audience and potential customers. Invest time in connecting with shoppers by using the two-way communication that the platform provides to build a connection and establish trust.

If you use TikTok for commerce (through a TikTok Shop or TikTok Storefront), be sure to read and respond to customers’ comments and direct messages right away. Use TikTok Q&A to give customers a formal way to pose questions that you can craft video responses to. Incorporate TikTok customers’ feedback into how you do business on the platform to ensure they continue to trust your brandand shop with you.

Build a social commerce strategy on TikTok

As TikTok tests and expands new commerce features and shopping experiences, businesses have plenty of opportunities toreach the app’s widespread audience.

Building your own social commerce strategy, creating content that resonates with shoppers, and leveraging eCommerce tools can help drive awareness of your businesses on TikTok and reach a new base of engaged customers.

How to Sell on TikTok (3)

How to Sell on TikTok (2024)

FAQs

How to Sell on TikTok? â€ș

As of recently, there are now two ways to make sales on TikTok: via your brand's product page in their profile or through a TikTok affiliate. Launching an affiliate program lets you partner with TikTok creators and influencers to promote your products and drive to your store.

How do you sell successfully on TikTok? â€ș

As of recently, there are now two ways to make sales on TikTok: via your brand's product page in their profile or through a TikTok affiliate. Launching an affiliate program lets you partner with TikTok creators and influencers to promote your products and drive to your store.

Is it worth selling on TikTok? â€ș

Is It Worth Selling on TikTok Shop? Yes, it's worth selling on TikTok Shop. With historically low referral fees, low cost-per-acquisition, and an engaged audience of 1 billion people, there's really no reason for your brand not to be selling on TikTok.

What is the best thing to sell on TikTok? â€ș

Discover winning products in your region and category.
Perfume Beauty & Personal Care/Makeup & Perfume/Perfume40K6.28%
Cases, Screen Protectors & Stickers Phones & Electronics/Phone Accessories/Cases, Screen Protectors & Stickers33K40.17%
Serums & Essences Beauty & Personal Care/Skincare/Serums & Essences29K10.52%
17 more rows

Do I need 1000 followers to sell on TikTok? â€ș

Is there a follower count requirement? If you are applying as a seller, then no, there is no follower count requirement. If you are applying as an affiliate, where you will promote other brands products, you need a minimum of 5,000 followers.

Is it easy to sell on TikTok? â€ș

Boost Sales 📈

Because TikTok is such a visual and authentic platform, it is the perfect place to show off your products. Once you have your audience hooked with an engaging video or LIVE, they can then easily purchase your product from the link without having to leave the app.

Is selling on TikTok profitable? â€ș

Some independent sellers told Business Insider that Shop has been lucrative for them. One creator who signed up to sell his independently published books on TikTok was able to quit his job as a nurse and focus on writing full time.

How much does it cost to sell on TikTok? â€ș

Transaction fee: TikTok charges a transaction fee of 2.85% + $0.30 per order. This fee covers the cost of processing the payment and is deducted from the total amount of the sale. Currency Conversion Fee: If you sell items in a currency other than your local currency, TikTok charges a currency conversion fee.

How does TikTok pay you? â€ș

TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creativity Program. Still, payment varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.

What is the TikTok seller fee? â€ș

TikTok Shop's fees used to be 2% plus $0.30 per sale, but will soon rise to 8% per transaction for "most items."

What pays more on TikTok? â€ș

It almost goes without saying that TikTok creators with more followers and a higher rate of engagement will earn more money through brand partnerships. To earn the most money possible through these influencer marketing campaigns, you should focus on increasing your TikTok engagement and growing your audience.

Can you sell directly from TikTok? â€ș

Powered by TikTok's unique discovery engine, TikTok Shop enables brands and creators to showcase and sell products directly on TikTok, through a suite of in-app shopping touchpoints. Promote, sell and engage with your audience, all in real time. Create entertaining videos with your products just a tap away.

How do you attract buyers on TikTok? â€ș

Add relevant hashtags to your videos

Hashtags are the new trends and powerful tools in your arsenal. It's the hashtags that help the TikTok algorithm understand what you're posting and which customers would be willing to watch it. Often, hashtags help a user discover the content using the search feature.

How do you sell on TikTok for beginners? â€ș

In other words, there are a number of ways to sell on TikTok, including:
  1. Setting up TikTok eCommerce.
  2. Setting up a product tab in your profile.
  3. Featuring your products in your videos.
  4. Tagging products in your videos and livestreams.
  5. Running TikTok ads.
  6. Working with influencers via TikTok's Creator Marketplace.

How do I start a TikTok shop for beginners? â€ș

Instructions
  1. Step 1: Create a shop. To get started, you need to create an account on the TikTok Seller Center and enter the location where logistics services will pick up and return your products. ...
  2. Step 2: Verify your documents. ...
  3. Step 3: Bind bank account.

What documents are needed for TikTok shop? â€ș

Seller Verification Requirements

A: Individual sellers need to provide personal information, including legal name, date of birth, residential address, and a government-issued ID (such as a U.S. Passport or Driver's License).

How much do you make selling on TikTok? â€ș

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How can I use my TikTok to make money? â€ș

Table of Contents
  1. Join the TikTok Creativity Program/ Creator Fund.
  2. Run TikTok ads.
  3. Collect tips or donations.
  4. Collaborate with a creator.
  5. Try affiliate marketing.
  6. Grow and sell TikTok accounts.
  7. Publish sponsored posts.
  8. Create a Patreon account.

How many followers do you need to get money from TikTok? â€ș

As a creator, once you have at least 10,000 followers and at least 100,000 video views over the last 30 days, you have the potential to start earning money. The Creator Fund provides an opportunity for you to earn money doing what you love.

References

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Ouida Strosin DO

Last Updated:

Views: 5937

Rating: 4.6 / 5 (76 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Ouida Strosin DO

Birthday: 1995-04-27

Address: Suite 927 930 Kilback Radial, Candidaville, TN 87795

Phone: +8561498978366

Job: Legacy Manufacturing Specialist

Hobby: Singing, Mountain biking, Water sports, Water sports, Taxidermy, Polo, Pet

Introduction: My name is Ouida Strosin DO, I am a precious, combative, spotless, modern, spotless, beautiful, precious person who loves writing and wants to share my knowledge and understanding with you.