By Ana Escalante
last updated
in Buying Guides
(Image credit: @nlmarilyn)
Ask any fashion person you know—mixed in with hangers filled with Khaite, The Row, and Toteme, there's an affordable Japanese brand you might have heard of but never paid attention to. Uniqlo, the older sister brand to trendier GU (which just opened up in New York City) has been the go-to retailer for the stylish set in the know. Whether you're on the hunt for great basics or picking up a timeless coat or accessory, Uniqlo shines as the foundation to any cool person's wardrobe thanks to the brand's beloved T-shirts, pleated pants, and classic knits that work with everything. A lack of visible branding and logos makes Uniqlo pieces some of the best wardrobe staples to own. Just ask Bobby Schuessler, Who What Wear's shopping director and a consistent Uniqlo T-shirt buyer!
For fall layering and winter dressing, I've rounded up the best Uniqlo basics that fashion people reach for time and again. Don't be surprised if all of these sell out by November 1.
Uniqlo
U Crew Neck T-Shirt
Our editors live and breath this foolproof white tee.
Uniqlo
U Crew Neck T-Shirt
The boxy fit feels so luxe, making it look 10 times more expensive than it actually is.
Uniqlo
Wide Straight Jeans
Indigo jeans always look elevated to my fashion-editor eyes.
Uniqlo
Brushed Jersey Narrow Skirt
Uniqlo has never looked so good.
Uniqlo
Smooth Cotton Oversized T-Shirt
Oui, oui.
Uniqlo
Pleated Wide Pants
Run, don't walk—these Clare Waight Keller–designed pants are selling out fast.
Uniqlo
Brushed Jersey Half-Zip Pullover Shirt
The Row comes to mind.
Uniqlo
Wide Straight Jeans
Uniqlo might not be known for its denim, but after stumbling upon this pair, I'm about to keep how good it is to myself.
Uniqlo
Cashmere Sweater Mock Neck Half-Sleeve
This wouldn't look out of place in a Toteme lookbook if I'm being totally honest.
Uniqlo
Cashmere Sweater Mock Neck Half-Sleeve
This color screams Loro Piana to me.
Uniqlo
Cashmere Sweater V-Neck
Ideal for layering and so well-priced for cashmere!
Uniqlo
Trench Coat
There's nothing more classic for a forever fall wardrobe than a neutral-colored trench coat.
Uniqlo
Merino Cardigan
Wrap yourself in this cozy knit for a model-off-duty look.
Uniqlo
Double Face Half Coat Relaxed
Chic!
Uniqlo
Utility Short Jacket
Barn jackets are so chic, so this understated version feels like a basic that'll live longer than usual in your wardrobe.
Uniqlo
Drapey Denim Pleated Pants
My jaw hit the floor when I saw how deeply discounted this pair is.
Uniqlo
Cotton Shirt
Everyone needs a crisp button-down shirt in their closet.
Uniqlo
Brushed Jersey Oversized Blouson
Okay, Uniqlo, I see you.
Uniqlo
3D Knit Souffle Yarn Skirt
This entire set is just *chef's kiss.*
Uniqlo
Denim Pleated Pants
Pleated denim trousers are extra sophisticated while still feeling cozy and comfortable for long days at the office.
Uniqlo
U Crew Neck T-Shirt
This rich color looks expensive.
Uniqlo
Wide Chino Pants Tall
A boxy fit makes this classic pant silhouette look like it belongs in your closet next to The Row.
Uniqlo
Mini T-Shirt
If you're looking for a shirt that's easier to layer with jeans and full-length circle skirts, this cropped tee is perfect.
Uniqlo
Jersey Relaxed Jacket
I bet you're happy you kept scrolling.
Uniqlo
3D Knit Cotton Sweater Striped
BRB, I'm moving to Paris just so I can buy this well-priced sweater.
Uniqlo
Souffle Yarn Sweater
This chunky knit is a fashion-person fave.
Uniqlo
Satin Skirt
Timeless, classic, elegant.
Uniqlo
Cotton Blend Volume Skirt
This skirt is high up on my must-buy list.
Uniqlo
Mix Yarn Polo Sweater
Another can't-miss sale find.
Uniqlo
Wide Straight Jeans
I'll leave you with this pair of classic jeans.
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Ana Escalante
Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)
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